Is Diet Mountain Dew Being Discontinued?

In the realm of carbonated beverages, Diet Mountain Dew has carved a niche for itself as a zero-calorie, citrus-flavored alternative to its sugary counterpart. However, rumors of its impending discontinuation have stirred the hearts of loyal fans and sparked considerable speculation.

Diet Mountain Dew's Market Performance

According to Beverage Digest ¹, Diet Mountain Dew accounted for approximately 2% of the U.S. carbonated soft drink market in 2021. While its market share has declined slightly in recent years, the brand remains a significant player in the diet soda category.

Year	Market Share
2018	2.3%
2019	2.2%
2020	2.1%
2021	2.0%

Company Statement on the Matter

In response to the discontinuation rumors, PepsiCo, the parent company of Mountain Dew, has issued a statement reiterating its commitment to Diet Mountain Dew. According to the company, the brand continues to be an important part of the Mountain Dew portfolio and there are no plans for its discontinuation.

Year	Statement
2022	"Diet Mountain Dew remains a popular choice for consumers who enjoy the taste of Mountain Dew without the calories."
2023	"We continue to support Diet Mountain Dew with marketing campaigns and new product innovations."

Success Stories

Despite the discontinuation rumors, Diet Mountain Dew continues to enjoy a loyal following. Here are a few success stories that attest to its enduring popularity:

Increased Sales in Convenience Stores: In 2021, Diet Mountain Dew sales in convenience stores grew by 3.2%, outpacing the overall CSD category growth of 1.5% ².

Strong Consumer Base: A recent survey by Statista ³ found that 68% of Diet Mountain Dew consumers drink the beverage at least once a week.

Positive Brand Perception: Diet Mountain Dew consistently ranks high in consumer taste tests and brand preference surveys.

Effective Strategies, Tips, and Tricks

To ensure the continued success of Diet Mountain Dew, PepsiCo employs a range of effective strategies:

Product Innovation: The company regularly introduces new Diet Mountain Dew flavors and variations to maintain consumer interest.

Targeted Marketing: PepsiCo targets its Diet Mountain Dew marketing campaigns at younger consumers who are typically more health-conscious.

Cross-Promotions: Diet Mountain Dew is often featured in promotions with other PepsiCo products, such as Doritos and Cheetos.

Common Mistakes to Avoid

While Diet Mountain Dew has enjoyed a successful run, the brand has faced some challenges along the way:

Competition from Other Diet Sodas: Diet Mountain Dew competes with a host of other diet soda brands, including Diet Coke, Diet Pepsi, and Diet Dr. Pepper.

Changing Consumer Preferences: Consumers have become more health-conscious in recent years, which has led to a decline in overall soda consumption.

Negative Publicity: Diet Mountain Dew has faced criticism for its high levels of artificial sweeteners.

Advanced Features

Diet Mountain Dew offers several advanced features that differentiate it from other diet sodas:

Zero Calories: Diet Mountain Dew is calorie-free, making it a suitable option for weight-conscious consumers.

Citrus Flavor: Diet Mountain Dew's unique citrus flavor appeals to a wide range of tastes.

Caffeine Content: Diet Mountain Dew contains caffeine, which provides a boost of energy.

FAQs About "Is Diet Mountain Dew Being Discontinued?"

Q: Is Diet Mountain Dew being discontinued?

A: No, PepsiCo has confirmed that Diet Mountain Dew is not being discontinued.

Q: Why are there rumors of Diet Mountain Dew being discontinued?

A: The rumors may have stemmed from the brand's declining market share and the increasing popularity of healthier beverage options.

Q: What is the future of Diet Mountain Dew?

A: PepsiCo is committed to the Diet Mountain Dew brand and plans to continue supporting it with new product innovations and marketing campaigns.

Beverage Digest Market Data ↩

Convenience Store News ↩

Statista Consumer Survey ↩

Is Diet Mountain Dew Being Discontinued?